Dunge Dispatch: Why Every Marketing/Advertising Type Should Carry a Portfolio
You say you're in marketing and advertising, eh? If you are a recent graduate with your marketing degree in hand, or if you're a tenured brand manager extraordinaire who has been furloughed, please read on. The question you need to answer, no matter the stage of your career is: Beyond your resume and Linked In profile, how can you show that you know a thing or two about building a brand and telling that brand's story? Everyone in marketing and advertising has seen a creative's portfolio. You know, the one where the creative shows their best work, and the lucky blokes on the other side of the table get to "ooh" and "ahh" over the insightful, witty, clever, and meaningful work enshrined in said portfolio. This article is here to encourage you, dear fellow marketer. Creatives and designers shouldn't be the only ones having all the fun. For every marketer and advertising type, I highly recommend you create and keep a portfolio of your wo...